I am a visual thinker who is very passionate about design; finding inspiration of everyday moments in life. I am a multidisciplinary Designer & Art Director in the fashion and footwear industry with over 15 years experience. I create art and imagery for various platforms such as print, advertising, packaging, retail, branding, environmental, outdoor, and digital. My mission is design. My process is to ensure a thorough design solution to meet the needs of the client through research, analysis, hard work, and determination to deliver strong visuals and attention to detail.
Senior Graphic Designer • January 2013 - Present • Lucky Brand, Los Angeles, CA
I design and produce graphics for the Creative Services Department. These include branding, advertising, outdoor, packaging, direct mail, retail & outlet stores, trade shows, showrooms, wholesale, licensing, and digital.
Art Director • March 2006 - December 2012 • Skechers USA, Manhattan Beach, CA
I designed graphics for advertising, retail stores, P.O.P., packaging, branding, trade-shows, lookbooks, catalogs, and other marketing collateral from conception to completion. This included fashion brands from Zoo York, Ecko Unlimited, Ecko Red, Kitson, Mark Nason, 310, Punk Rose, Bebe, and the main divisions of Skechers for kids, adults, and fitness. I managed a team of 36 graphic, web, and production designers. I efficiently delivered high quality designs while meeting tight deadlines. I art directed photoshoots, which involve concept, casting, styling, scouting, props, photo selection, and retouching.
Art Director • September 2001 - November 2006 • Clear Channel Outdoor, Los Angeles, CA
I designed and executed concepts and layouts for outdoor advertising, marketing collateral such as invites, promotional items, and brochures. These items were designed for national and local accounts.
Junior Designer • January 2004 - December 2004 (Freelance) • Associated Students UCLA, Los Angeles, CA
I designed and produced collateral material for the UCLA Stores, which included retail store signs, window displays, special events, mailers, catalogs, P.O.P., and other projects that come up throughout the year. I managed the department archives and files by keeping it current and organized.
UCLA Extensions - Social Media Marketing
Art Center College of Design, Pasadena - Night Program Digital Media
California State University, Long Beach - Bachelors of Arts Degree in Art, emphasis in Graphic Design
Long Beach City College - Associate of Arts Degree, Liberal Arts
Skechers USA - Glow Spring 2011 Campaign featured in Le Book
Skechers USA - Fashion Brochures 2010 American Graphic Design Award
Skechers Sport - Women’s Lookbook 2008 American Graphic Design Award
Skechers Active - Cubes Spring 2006 Campaign featured in Le Book
Adobe CC PhotoShop, InDesign, Illustrator, and Microsoft Office. Working knowledge of Capture One and Lightroom for photo editing.